Pre Exhibition Advertising and Marketing - Ways to Attract People to Your Event Stand
It certainly can be a challenge to get people to come to your workshop or exhibition if you're a business marketer. Create buzz for your appearance to your preferred customers with a targeted pre event marketing plan that drives them straight to your modular exhibition stands.
Prior to any marketing strategies, a company must make a decision on what the overall theme will be. The central theme might be a new service or product, or related to the theme of the larger event. The exhibition stand design and build should be based around this theme in order to gain maximum impact at the show. Try your best to get the event organizers to give you the preregistration list as soon as possible after the theme is decided so you can start marketing your forthcoming exhibition appearance.
Prior to any marketing strategies, a company must make a decision on what the overall theme will be. The central theme might be a new service or product, or related to the theme of the larger event. The exhibition stand design and build should be based around this theme in order to gain maximum impact at the show. Try your best to get the event organizers to give you the preregistration list as soon as possible after the theme is decided so you can start marketing your forthcoming exhibition appearance.
After the preregistrations are in, categorize your customers by type. Use the preregistration list to assign different classes of registrants (current, prospective and competitor's customers) to the appropriate personnel from your company. Several groups in total will focus on a customer segment. Make sure that you fill in the contact information gaps as soon as possible.
This will take a little detective work, but between the Internet, industry contacts, and the information that you already have, this should not take too long. For each attendee, you should have a business address, telephone number, email address, full name of a primary contact and their company name and position within the company.
This will take a little detective work, but between the Internet, industry contacts, and the information that you already have, this should not take too long. For each attendee, you should have a business address, telephone number, email address, full name of a primary contact and their company name and position within the company.
You can personally invite anyone whose application is not complete to a special microsite created by you in order to get missing information filled out. Offer your customer a free gift or special promotion for filling in the missing information.
Your microsite can seem like an exclusive insider's circle, when placed within a larger frame, which includes information about the upcoming event. Communicate with the customer as much as possible and individualizing the login information can accomplish this. After you obtain all the contact information you can create personalized invitations. Tell them to print it and receive another exciting gift if they bring the printed voucher to your exhibition stand at the event.
Your microsite can seem like an exclusive insider's circle, when placed within a larger frame, which includes information about the upcoming event. Communicate with the customer as much as possible and individualizing the login information can accomplish this. After you obtain all the contact information you can create personalized invitations. Tell them to print it and receive another exciting gift if they bring the printed voucher to your exhibition stand at the event.
Include on your microsite any directions people might need as well as transportation and hotel suggestions and any special promotions that may be running. Your microsite should have not only all the basic information on it about the event, but also the exclusive information found only on your site, so people use your site more.
It is also sometimes good to have a special dinner to thank current customers and invite prospective customers to. Everyone loves a free meal, and your current customers will generate interest for you, which will save you from the awkward hard sell. If you should choose to go down this route, it can make for an excellent teaser on your microsite.